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Tips To Use If Marketing To The Generation Y Group
Generation Ys are those youngsters between 17 and 28 years old, the progeny of the baby boomers. Comprising some 60 million, they are the largest group to influence the American scene since the baby boomers. While not quite as big as the baby boomer group, they are ready to grow considerably and to soon have as great an impact in buying power.
Around 75% of Generation Ys use the Internet on a regular basis, the familiarity with this medium no doubt initiated through elementary and secondary schooling that demanded Net access as a requirement. The group's tendency to use this medium as its central communication method should encourage marketers to create ways and means to reach its users.
Generation Ys connect via email, social media and video, and they especially like to send each other texts. Statistics show that large numbers of texts are sent by many teenagers in any given month. Nearly all Generation Ys have cell phones. Text message campaigns, therefore, are something for marketers to include in their marketing plan, particularly as it is estimated that three-quarters of all text messages are transmitted by Generation Ys.
Marketing to the children of the baby boomers will be difficult. Boomer brands were not successful in attempts to reach the smaller Generation X group, which had to be tolerated. Generation Y, however, is becoming vast enough to have an effect on a boomer brand more significantly, simply by ignoring it. Rival brands could also be launched to cause a more significant upheaval. To succeed in advertising to this group, then, you will need to learn to think as it does.
Generation Ys have grown up in an even more technologically advanced medium than the baby boomers and react to advertising in a different way. In a lot of instances they are resistant to the traditional marketing channels that appealed to older generations. The marketers that do manage to grab the attention of Generator Y consumers are locating them in places they are known to visit, for example, the Web, social networking centers, and cable TV.
When you consider the multitude of social networks online, just a few cater specifically for Generation Ys. Facebook and Twitter are very popular, although their popularity is associated with a number of groups. Others include: BrazenCareerist.com, 20somethings.ning.com, Unigo.com, myYearbook.com. Each of these networks caters for a variety of Generation Y needs.
Older generations as well as marketers can learn a lot from these networks, to better understand who Generation Ys are and what they're made up of. They don't expect older generations to understand everything about their lifestyle. They simply yearn for understanding and respect.
To the Internet marketer, then, learn about what motivates Generation Y. Visit their social networks and acquaint yourself with them through reading what they are writing about. Your experience there will give you some knowledge on how to market to the needs of Generation Y.
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